Pepsi
— Owners Code
2025
· Art Direction, Creative direction
If you play EA Sports, you know nobody trades away a player with elite stats, and they definitely don't give one away for free. So we flipped that. We gave away the best team in the game: top gamers handed over their star players to new owners, and all fans had to do was enter the codes on their Pepsi cans.
Pepsi and EA Sports were launching a global promo in Ecuador, with codes hidden in cans that unlocked rewards, packs and in-game players. To kick it off, we rounded up Ecuador's top gamers, plus a few from around Latin America, and gave them one mission: hand over the best team in the game to one lucky fan. It all went down live on Twitch, and just like that, every gamer in the country knew about the promo.
CCO: André Pedroso
Creative Director — Juan Camilo Velazquez
Art Director — Nataly Cobo
Copywriter — Alejandra Gonzalez